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The English rock group manager, Malcolm MacLaren, once declared that the rock bands music is still the only form of culture that youth - those most acquisitive to fundamental ideas, who hold the most potential for public activity - cared about. For the young, everything was associated with rock'n'roll: fashion, slang, sexual atittudes, drug habits, and poses. Once he acknowledged the financial strength behind these sociological features, the ingenious MacLaren kept an eye on the rock music underground as a mood indicator for the British youth. At that moment MacLaren realized the highly evident, wildly energetic and unsocial punk was the heir apparent for the British youth. For the purpose of capitalizing on this new sound and developing of trend, he began to promote The Sex Pistols. As a quick on the draw businessman, MacLaren knew that for obtaining headway he and The Sex Pistols had to gain favour in sight of the largest number of pop culture participants in the most cost-effective manner available.
This implies a move from the underground scene into the mainstream mass media. While their strategy was successful, success had its price. The deluge of manipulation and the waves of newly found popularity surged on The Sex Pistols caused the original punk to become lost. Despite promoting punks world-wide, success was the end of the original punk and the beginning of punk as a constructed image.
Punk has a unique, characteristic feature: a perfect ability to shock. Anyone gaining a sight of a group of punks moving through Leicester Square on a Friday night would keep out of way: these guys looked very strange. (The female punk presented a paradox: an allusion to femininity is beneath the coarse appearance).The mohawks, leathers and safety pins were a radical shift from the glamour rock of the past decade. When existing along with the conservative British working class and grannies with their handtrucks, the punks of London created an immediate sensation. But one should admit that the desire to be unusual can refer to any previous teen generations. It was the retribution that followed punk that went beyond the norm.
To sum up, the punk movement was similar to the time-tested divergence of existing rules and the impetuous voice of change: a statement of dissatisfaction through an indistinct voicing of problems: loud, if not clear, shocking and forthright.
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